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Our Referral Network: Leading Real Estate Companies of the World®

Our Referral Network—Leading Real Estate Companies of the World

The real estate business is largely local in nature, which explains why independent, locally branded real estate firms like Crye-Leike continue to dominate many markets. The entity that connects all of these top brands is Leading Real Estate Companies of the World® (LeadingRE), whose affiliate companies (nearly 700 firms with 5,500 offices and 170,000 sales associates in 38 countries worldwide) sell over $370 billion annually in the U.S., more than any national franchise brand. They are also the top companies in terms of sales or volume in 44% of the top 88 markets.

Independent companies like Crye-Leike Executive Realty are able to deploy dollars to develop local programs, reach local target audiences, and build resources that directly benefit their associates. Because independents are not controlled by corporate offices thousands of miles away, they are able to adjust expenditures and programs more quickly and strategically as the market changes.

LeadingRE firms have strong local reputations and many are long-established companies in the community. In fact, one of the oldest residential firms in the country is a LeadingRE affiliate, and a high percentage of our member companies have been in business for over 25 years. These strong ties to the community, consistent and reliable performance over time, and accountability that comes from having the owner's name on the door are all factors that inspire the consumer's trust.

Leading Real Estate Companies of the World® recruits only the best of the best among locally and regionally-branded firms—because each firm's local brand and performance reflect upon other affiliates nationally and globally. Membership is a privilege which can be terminated by either party at any time, unlike national franchises with 10 to 30 year contracts. This means that the LeadingRE network must provide a strong value proposition year in and year out, and it means that its members must maintain high performance standards in order to retain membership.

Through an ongoing national publicity program, Leading Real Estate Companies of the World® has garnered major media coverage for the network and its members alike. Meanwhile, consumer advertising for Luxury Portfolio Fine Property Collection®—Leading RE 's luxury property component, provides exposure in such publications as the Wall Street Journal, Town and Country, and Robb Report, among others, further validating and enhancing the member's brand by associating it with LeadingRE and Luxury Portfolio. When members incorporate the LeadingRE supporting brand in their local advertising, they derive tremendous synergy and quality-by-association with these premier companies across the country and the world.

The Power of LeadingRE

The LeadingRE Value Proposition for Affiliated Associates

Our affiliation with this prestigious network represents the best pedigree in real estate, providing our office with the credibility and connections to take your business to new heights. Here are some important facts and figures you can use to increase listings, sales, and referrals.

Size, Scope & Leadership

  • LeadingRE sells over 1.2 million homes annually valued at nearly $370 billion—more than any other real estate network.
  • Our network encompasses 170,000 sales associates worldwide and 5,500 offices with nearly 700 of only the best independent companies that must meet high standards to qualify for membership in this elite group.
  • This network dominates the list of the top 500 real estate companies in the United States, with 29% of the total sales generated by the 500 highest-producing residential companies in the country.
  • LeadingRE has the number one broker in terms of sales or volume in 44% of the top 88 markets.

Listings, Luxury Market & Global Business

  • Your affiliation with this network of the premier real estate companies and associates throughout the U.S. and the world connects you to highly qualified incoming buyers, representing a key factor in garnering listings.
  • Our network has affiliates in 38 countries worldwide, which allows us to assist international clients with their real estate needs.
  • Our LuxuryPortfolio.com website has more $1 million-plus listings than Sotheby’s and Christie's websites.

Referral Introductions & Additional Income

  • Our affiliates generate about 40,000 referral introductions to each other annually, with a record 40% conversion.
  • With an average referral sales price of over $350,000, the average referral fee to a Leading Real Estate Companies of the World® agent is about $1,400, a great return for a few minutes of time, with the assurance of making an introduction to a fellow professional who will reflect well on you.

Corporate Referrals & Residual Income from National Accounts

  • The network owns its own rapidly growing third-party relocation company—RELO Direct®, Inc., which generates significant corporate referrals to members each year, working with such clients as Porsche, Coach, and Electrolux.
  • RELO Direct®, Inc. also partners with your company to leverage our local relationships to capture national accounts that can bring you residual income in other markets across the country year after year.

Online Leads & Listings from Internet Searches

  • LeadingRE enables consumers to search listings online from any affiliate's website through RELO® Home Search.
  • When you submit your listings to RELO® Home Search, they are also syndicated to HGTV's website, FrontDoor.com
  • When a listing is posted on our site, it can also be accessed on our Leading Real Estate Companies of the World® partners' websites across the country and the world, greatly expanding its exposure to potential buyers.
  • LuxuryPortfolio.com is fast becoming the leading portal for luxury properties, generating business for members of Leading Real Estate Companies of the World®.

Additional Competitive-Edge Products & Networking

  • Through the network's Leading Real Estate Solutions division, LeadingRE has developed partnerships with various real estate providers in the areas of home warranty, technology, insurance and marketing to offer programs that will make your company more competitive.
  • The sharing of best practices by your company's management and other affiliates of this outstanding network directly impacts the kinds of programs and resources we are able to provide to you.

If you would like more information on joining our team, contact us to submit a request form for additional information.

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